Info Business
The single most important contact point in your business is with the customer. The life of a small business owner is on the front-line daily interacting with customers. In a big company, the CEO may visit the action occasionally but they remain far removed. Any customer insight in a big company has to pass through layers of filters called marketing, management, and operations. In your small business when you see your customers daily, you can get the message uncluttered or altered. This puts small business in the best position to win and retain customers. Put your small business in the winner’s circle by honoring April as Customer Loyalty Month.
There is no shortage of lip service in corporate America these days about customer loyalty. The advent of the loyalty movement began in the 80’s in the airline industry and expanded to cover every major industry. Over 75% of consumers have at least one loyalty card, according to Jupiter Research. My wallet alone has 12 loyalty cards. But does it pay?
With an explosion of choice in product and service selection winning more business is getting tougher each year. Reaching and nurturing customer relations are essential for a small business to survival. Central to managing any customer relationship is CRM or customer relationship management software. Discover the necessary survival strategy of managing customer relations with the technology of today
Retaining loyal customers is critical to growing your business. According to loyalty guru Fred Reichheld, a 5 percent increase in customer retention can translate to a 25 to 50 percent jump in profits. You earn loyal customers by paying attention to the things that matter most to them. Here’s what you need to know to obtain useful customer data and start focusing on loyalty marketing.
